Guru was a science lifestyle magazine offering compelling content but without the ‘geek’ factor you might get elsewhere, instead presenting subjects in a light-hearted and accessible style.
The magazine's graphic design was intended to match the tone and style of Guru – light, accessible and friendly, yet credible and professional.
Guru's content was crowd-sourced – we regularly featured Creative Commons-licensed images from Flickr and elsewhere on the web.
Superhero, chatbot, earthquake and Europa illustrations by Dave Gray. Love and Death artwork by Michele Banks.
Social media and diet illustrations by Random Panda.