The World Association of Girl Guides and Girl Scouts:
Giving Day 2024 brand refresh
Giving Day 2024 brand refresh
The World Association of Girl Guides and Girl Scouts (WAGGGS) holds an annual Giving Day online, encouraging supporters new and old to donate to the worldwide movement. It's becoming more successful every year, helping girls and young women realise their world-changing potential.
I was delighted to refresh 2023's design, creating a toolkit for WAGGGS global staff to build Giving Day visuals for social media. I wanted the designs to be dynamic with forward movement and specifically tailored for the four official WAGGGS languages. I added an extra Giving Day pink to the WAGGGS palette and created badges featuring the logo and key messages.
View some of the posts created by WAGGGS members using my toolkit on Instagram.
@wagggsworld Giving Day thank you video / Giving Day champion training / Giving Day countdown / Giving Day: Abigail's journey
@europeregionwagggs Celebrate Giving Day
@olavebadenpowellsociety & @thammycsh Giving Day training Zoom backgrounds
Year: 2024
